Why Direct Mail is Now Even More Relevant

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A key concern is the nature of the consent provided by consumers surrounding the use of their personal data for commercial gain by private companies. It concludes that the vast majority of privacy policies are too complex for most people to understand. It believes that consumers realise that they are giving their permission for their details to be used in exchange for receiving ‘free content’, but probably aren’t aware that this information is then compiled across sites to build a profile.

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Original Article Source Credits: Business 2 Community  , https://www.business2community.com/

Article Written By: Mike Fox

Original Article Posted on : January 4, 2020

Link to Original Article: https://www.business2community.com/marketing/why-direct-mail-is-now-even-more-relevant-02272681